In an increasingly competitive era in which an athlete’s on-field revenues are limited by a collectively bargained salary cap, it has become even more important for athletes to maximize all other revenue opportunities. The Sports & Entertainment Group prides itself on counseling its athlete clients at every stage of structuring and executing business and charitable en­deavors throughout their athletic and post-athletic careers. To that end, we work diligently to secure rewarding endorsement, licensing and other off-the-field, revenue generating opportunities. Our athlete clients routinely serve as celebrity endorsers of products and services offered by companies such as Nike, Reebok, Adidas, Under Armour, ESPN, EA Sports, Campbell’s Soup, Sprint, Verizon, Motorola, Audi, Land Rover, Pepsi, Lenovo, and GMAC, just to name a few. As the athlete’s success on the field grows, so does his market appeal. Very early in the athlete’s career, we work to create and preserve his brand. Our athlete clients are counseled on the importance of protecting their brand in order to ensure that their on-the-field success translates to off-the-field revenue opportunities.